LP design by Meneki Peace+

LP design by Meneki Peace+LP information

Registration date 2023-12-26

https://www.calpis-shop.jp/c/lp_menpp_02/

Product/service name

Meneki Peace+

Categories

Health foods, health drinks, and supplements

Company name

Asahi Group Foods Co., Ltd.（Sumida-ku, Tokyo）

Color

We design smartphone LPs using Shades of blue

Image

These smartphone LPs have a "Simple" style design

Catchcopy

What do you do about that itchy nose caused by bothersome dust and house dust?

Site Description

Contains unique "L-92 Lactic Acid Bacteria" derived from the lactic acid drink CALPIS(R) through years of research. Two tablets a day provide three functions to make every day peaceful: easy immune care for healthy people, care for nasal discomfort caused by dust and house dust, and care for fatigue due to temporary mental stress.

Design

This landing page is designed with a focus on trustworthiness and approachability.
The bright blue background evokes a sense of freshness, conveying that the product prioritizes health and cleanliness.
Photographs of individuals experiencing the product's effects reflect real user experiences and contribute to building trust.

The color scheme, primarily composed of blue and white, emphasizes the product's cleanliness and sense of security.
The blue color of the brand logo and product packaging maintains consistency while harmonizing with the overall design.
Additionally, orange is used for key information, drawing attention and adding a warm touch.

The layout incorporates various elements such as product information, customer testimonials, and scientific explanations, all arranged in a balanced manner.
Information is presented incrementally, allowing users to easily grasp the product's features and benefits.

In particular, graphics illustrating the product's specific benefits and ingredients are effective visual elements that aid in information digestion.
Furthermore, emphasized statistical data, such as "85% want to continue," plays a significant role in further enhancing confidence in the product's effectiveness.

Overall, this LP successfully employs effective design elements to convey product reliability, providing consumers with a sense of security.
Moreover, the presentation of engaging information that makes users want to learn more about the product can be considered a good strategy for stimulating purchasing intent.