LP design by SESAMESTREETmeetsGELATOPIQUE

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SESAMESTREETmeetsGELATOPIQUE LP design (Women's fashion / Multi-color type / Manga) PC version

SESAMESTREETmeetsGELATOPIQUE LP design (Women's fashion / Multi-color type / Manga) Mobile version

LP design by SESAMESTREETmeetsGELATOPIQUELP information

Registration date 2023-12-05: https://gelatopique.com/Page/feature/231120_SESAME/
Product/service name: SESAMESTREETmeetsGELATOPIQUE
Categories: Women's fashion
Company name: Mash Style Labo Co., Ltd.（Chiyoda-ku, Tokyo）
Color: We design smartphone LPs using Multi-color type
Image: These smartphone LPs have a "Manga" style design
Catchcopy: A collaboration that brings happiness to wearers, combining Sesame Street's playful colors with Gelato Pique's comforting feel!
Design: The design of this landing page (LP) uses a vibrant color palette and friendly characters to provide a bright and cheerful atmosphere for visitors. The primary colors of yellow, red, and blue, used throughout, are eye-catching, create an energetic impression, and strengthen the brand's positive image.
The images boldly feature products and characters, with each section showing strong contrast against a clean background. This makes them easily capture attention. For example, some images show characters holding musical instruments or engaging in intriguing activities, implying that users can have an enjoyable experience.
The LP's structure allows users to naturally obtain information as they scroll, and call-to-action buttons like "CHECKTHEITEMS" are appropriately placed below each product photo. This helps guide users' interest towards the products and convert their interest into product purchases.
Additionally, the "LOOKBOOK" and "VIEWALLITEM" buttons at the bottom serve as clear guides for users to explore more information, functioning as an entry point to view the brand's overall story and product lineup.
Overall, this LP successfully expresses the brand's individuality through its unique characters and provides users with a bright and enjoyable shopping experience. This will be particularly effective in markets targeting families and children.