LP design by Skin-friendly, warm Hoka-wata top

LP design by Skin-friendly, warm Hoka-wata topLP information

Registration date 2025-11-28

https://www.felissimo.co.jp/liveincomfort/contents_lv/autumn2024tokusyu_lv/hokacotton_lv?tid=sbn_lv_HOKAMEN_L

Product/service name

Skin-friendly, warm Hoka-wata top

Categories

Underwear and Nightwear

Company name

Felissimo（Hyogo Prefecture, Kobe City）

Color

We design LPs using Orange tones

Image

These LPs have a "Cute style" style design

Catchcopy

Which one will you choose?

Site Description

Under the title "What is Hoka-wata?", the material's features are thoroughly explained. It states in gentle terms within an illustrated box that the outer side is smooth 100% cotton, the inner side has a slight nap with an air-trapping structure, and its moisture-absorbing and heat-generating function ensures lasting warmth. Here, it is visually communicated not as a mere cotton T-shirt, but as a "warm material for those who dislike the prickly feel of synthetic innerwear," using text and small round icons labeled "Cotton 100%" and "Moisture-Absorbing Heat Generation." The following sentence naturally transitions to the product introduction, announcing, "With such 'Hoka-wata' material, we've created two T-shirts perfect for winter layering."

Design

The middle section focuses on long-sleeve items. Against a close-up of white fabric, a large white T-shirt is prominently displayed with the catchphrase "Best of White T." The side text describes it as a softly stretchy cut-and-sew with a slightly brushed back, creating a layout that conveys a pleasant feel against the skin and an ideal thickness. Immediately below, "Short Sleeve" and "Long Sleeve" switch-button-like elements are positioned, indicating that both types can be chosen.