LP design by So, Taft!

View PC page

View SP page

LP design by So, Taft!LP information

Registration date 2025-11-25: https://www.daihatsu.co.jp/lineup/taft/special/
Product/service name: So, Taft!
Categories: bike
Company name: DAIHATSU（Osaka-fu, Ikeda-shi）
Color: We design LPs using Shades of blue
Image: These LPs have a "Simple" style design
Catchcopy: So, Taft!
Site Description: A photo strategy that unifies the granularity of human snapshots and vehicle cuts ensures realism, and the concise presentation of "favorite points" for each chapter on cards successfully balances functional understanding and desire. Understated typography, ample white space, and standardized UI components create a sense of security, ultimately guiding users naturally towards quotes, test drives, and catalogs. With consistent worldview, information design, and calls to action, this is a highly accomplished LP that elegantly communicates the product's appeal through a story.
Design: The context of Taft's "everyday and adventure" is pleasantly visualized through craft-inspired color blocks (sand/red/navy) and a magazine-style layout. The user journey smoothly builds momentum, progressing from the hero section to three "Driver's Stories," point explanations, TV commercials, accessories, and support.