LP design by Recruitment Page

LP design by Recruitment PageLP information

Registration date

https://recruit.i-goods.co.jp/

Product/service name

Recruitment Page

Categories

Graduate recruitment

Company name

Aiguzzu Inc.（Shibuya Ward, Tokyo）

Color

We design LPs using Multi-color type

Image

These LPs have a "Simple" style design

Catchcopy

I'magood Receiver!

Site Description

This is Aiguzzu Inc.'s new graduate recruitment site. It publishes various information such as company profile, business introduction, job descriptions, employee interviews, and work styles.

Design

This LP is structured with a strong branding emphasis, focusing on conveying the world view of the "igoods" project and brand. In particular, by deploying the bold message and visual of 'I\'magood Receiver!' in the first view, it is designed to create a strong impression. The overall design, with its pop and friendly coloring, large typography, and emotionally appealing photos and copy, does not merely introduce products, but appeals to a positive image of "the value of receiving" and "gift culture." Furthermore, content such as 'Project Stories' and 'Interviews' is structured to carefully narrate real experiences and underlying sentiments, and its characteristic is to focus more on conveying emotions and empathy than information. Although product introductions, stories, interviews, and background introductions of projects are diversely presented within the site, the entire site is unified under the concept of "receiver," allowing viewers to immerse themselves in the story without losing sight of the central theme. The staging and contextual design, particularly those seemingly targeting Gen Z, are skillful, and through empathy, cultural context, and visually appealing visuals for social media, the aim of creating an emotional connection with the fan base can be felt. On the other hand, practical information such as specific features and prices of products and services is quite understated, and because experiential and sensory values are prioritized, first-time users might take some time to understand "what kind of site it is," but this can also be seen as part of a strategy to allow visitors to fully savor the world view. Overall, this LP is not designed to sell, but to create a careful brand experience aimed at making people "like" the brand, and can be described as a highly strategic and emotionally appealing promotional site.